Television died today. The date is April 20015. Rui Unas has nearly a million followers over several online platforms, as he announces, live on Periscope, the death of television. Ironically, the announcement is made from a TV studio, minutes before Unas goes live as a guest on the portuguese talk show 5 para a meia-noite. While unsuspecting viewers watch late night TV at home, around 20 people, connected to a new iPhone app, realize nothing will be the same again.
The big social networks have to keep evolving to stay on top. This week, there's good news and bad news for marketers. Facebook is tweaking the content that shows up in News Feed again, providing more space for updates from friends and even less for brands and publishers.
Last week I started broadcasting on two platforms: Periscope and Podcasts. Periscope is the new app that wants you to see the world through someone else's eyes. "It may sound crazy, but we wanted to build the closest thing to teleportation" they say.
Now that you have decided to build your personal brand, the first thing you need is to secure a domain name. This will be your digital address. The domain name will be the cornerstone of your brand, so it’s essential to avoid mistakes. Changing domain names later on is an extremely difficult and painful task, so read carefully to get it right the first time.
Facebook is still the most popular social media platform among teens in 2015, reveals a new study by Pew Research Center. Check out how it compares to other social media and a lot more data in this article by Amanda Lenhart.
“Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon You are the creator of your own brand. Yes, you, dear reader. Whether you like it or not, your digital brand is on display. Are you making sure it sends the right message?