Now that you have decided to build your personal brand, the first thing you need is to secure a domain name. This will be your digital address. The domain name will be the cornerstone of your brand, so it’s essential to avoid mistakes. Changing domain names later on is an extremely difficult and painful task, so read carefully to get it right the first time.
“Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon You are the creator of your own brand. Yes, you, dear reader. Whether you like it or not, your digital brand is on display. Are you making sure it sends the right message?